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MISSION
"CONTRIBUTE TO THE DEVELOPMENT OF MAN AND SOCIETY THROUGH LAND PROMOTING
CONTINUOUS IMPROVEMENT OF ITS HABITAT."
VISION
"FREE TO BE A COMPANY TO DEVELOP AN INSERTED IN AGRICULTURE LAWS OF
NATURE WITH HIGH PRODUCTIVITY AND ECONOMIC EFFICIENCY."
VALUES
"VARIOUS BODY, ONE SPIRIT.
ON TECHNOLOGY TO POWE ITS CAPITAL AND LABOR.
NATURE TOOK MILLIONS OF YEARS TO BUILD A FERTILE SOIL, IN THE RIGHT
ACTION FOR FAST REBUILDS BE MOTHER.
WHAT MAN CAN GET CLOSER TO HER, THE MOTHER NATURE CREATES ONE WAY TO OWN
EVERY ONE "
HISTORY AND PHILOSOPHY MAFES
Mafes I started in 1980 after a bankruptcy agricultural planting
potatoes.
Meeting and informed the staff that would stop the agriculture and start
the manufacture of agricultural implements, and liberated those who
wanted to leave at the same time, invited him to stay with me who wanted
to start this new activity.
The proposal was to accept just having enough to eat because I had no
salary can afford. Remaining five employees and my wife to accompany me.
Since then until today, many things happened. On a business trip on June
10, 2005, Mr. Reginald Nacata of IHARABRAS gave me a book he was reading
and that would be the basis of the philosophy adopted by the company
president Mr. Kunikazu Ninomiya. I read the book in one night, so many
answers I could find. From everything I read in my 52 years of age, this
was what gave me the light to what he sought.
Many theories about administration, financial principles and moral
conduct had not awakened me then, because according to these theories, I
should never have started the activity and much less able to survive for
25 years.
I started and am still active because no one has convinced me that Mafes
was unworkable and that my principles were wrong.
But I found much affinity with the thought that Mr. Kazuo Inamori
realign concepts Mafes and my life became absolutely a priority, because
through it is that everything around us will move.
There are many vacant spots in my mind that combined the principles of
Mr. Kazuo Inamori able to complete them, this is the reason to start
writing "Understanding Mafes to 25 years."
The title is due to the fact Mafes understand why so many difficulties
that come through these 25 years survives today, what are the values
that it has accumulated and what are the prospects for the future.
Many men wrote the story about your success and I will serve humanity
bringing light to the realization of many dreams.
The case of Mafes is not a conventional history of success, nor has such
a claim, which I aim is to record what led us to resist these 25 years
of arduous battle inside a trench.
In these 25 years have seen many companies are born, grow, die and its
founders plunge into depression, destroying their families and cases of
suicide.
I could also see pompous weddings and parties full of harassment sink
millions and many couples boobs that lasted until death.
I want to this story register my gratitude for the staff and my family,
and that their story can help people and businesses about to give up the
fight, or to believe that honesty has no place in an era of so much
corruption and immorality that Brazil is discovering and understanding
that there has always been.
CREATION OF MAFES
Upon returning to prep courses for engineering entrance exam in July
1973, after years of fighting hospital infections and surgeries, I saw
my father in bed, shivering with cold and pain. During holidays working,
I decided I would no more studying for the exam, I felt that my time had
come and that from now on would have to take command of the family.
Administration course was doing at night when one day, spraying until
evening, my father, who was ill with a chest and abdomen reaches the
field driving like a madman, holding the car down the drain and shouted
"wide and it goes to school. "
This is an image that while I lit my conscience will not forget, he
asked me to leave the job, but not abandon their studies, even risking
his own life. I believe this was the sentiment of all Japanese
immigrants for which I always bow. When I took command, the working
method in the planting date was to plow, harrow, furrow and the rest was
at hand (fertilizing, planting, cover the seed, and heaping tablespoon).
This was definitely not the agriculture that would like to do, I
proposed to myself that I would only to agriculture in sight the
possibility of transforming it into a global company.
To do so, would have to define the production process, creating adequate
machines and create work teams, because it would be impossible alone,
not to mention the time and capital to create and sustain this structure.
I had to stop planting for 25 years, but the goal has never changed, I
chose to be a manufacturer of machinery for the potato just to have on
hand that had for 32 years. Get the best grass, followed by the best
soil amendment, fitness, nutrition, planting, irrigation, harvesting and
cultural tract suitable to the soil and tropical climate, which at the
time there was not.
My decision to have the farming business was unconditional if no machine
is built, if there is technology, it creates. This determination was
because it ignored the complexity of the subject and the way he would
have to pass.
Each time a thorn went into my foot, I thought that this would not have
won so far think so, otherwise we will suffer for anticipation and give
up.
Mark Mafes was created in 1978, when a technician hired to begin
designing a planter of garlic for deploying a project of 4000 ha in the
cerrado of Brasilia, the goal was to create machines to meet the needs
of agriculture after approved, are marketed, whence came the initial
Agricultural Experimental Farm Machinery Sako. Only two years after the
brand created, effective life of the company, to acquire certain machine
tools from the sale of the engine of a truck that was left.
Thus, in 1980, started production of a fertilizer for potatoes in place
of the family in Mogi das Cruzes.
When advanced studies for the planter, that began to discover the
complexity of bataticultura planter and not taking off. Because of her,
I discovered that if I do a good soil preparation, loses the planter for
planting manual. The study of the item "Good soil preparation" consumed
from 1985 until today. Are 20 years to understand the basics of what
would be productive soil suppressive to pathogens and to develop the
machines that produce this soil, together with the complexity involved
in composting of organic matter into the soil.
In these 25 years of research to fight for survival resources and
investment in developing a whole complex of mechanisms that did not like
the market to guide us, consumed a lot of investment to a market too
small and scattered - up to 1800 miles in between customers to sell and
offer assistance, because the small market undermines create specialist
dealers in each region, so we opted for direct selling.
In Brazil, the agricultural machinery are sold by retailers that
specialize in engine mechanics.
Fertilizers and pesticides by pesticide dealers who own agronomists to
conduct assistance in the field of agronomy.
Refrained from using the channels of resales of machines for our sales,
because the machines Mafes for being innovative and revolutionary
mechanical concepts in the concept of planting, the dealers could not
make the technical delivery much less the role of rural extension worker,
after the branch is mechanical, not agronomy.
As the resales of defensive assistance to agronomists have thought to
use this channel to our sales, but dealers do not have the defensive
infrastructure, tools, and specialized personnel in addition to having
great difficulty in passing the concept of planting that contradict the
many paradigms acquired in schools and literatures. After all who to
believe? In a stream of principles protected by a class of a scientific
or technical level in more mechanical and agronomic no training?
As my goal with the Mafes out to develop a device to clarify the
productivity with low cost-effectiveness, sustainability and increasing
competence, ie the same soil, produce more, which necessarily means
environmentally friendly. Our focus is no longer the customer, but the
potato.
On a scale of values and priorities:
1 Potato
2 The sustainability and the environment
3 The company
4 The farmer
5 The sales channel.
If my focus is consumer goods, the focus would be the consumer. But if
projected the camera focusing on the producer, the machine could not
develop the way I saw the potato and the soil, and the technology would
not reach the levels of productivity than intended.
The account I made was: If it is not difficult to find feet potato
producing 2kg/pé and plant with distance between plants of 0.30 me
between rows of 0.9 m 11 110 m (corresponding to 1 ha), produce 74,066
kg and maximum productivity that I could achieve at that time was 25,000
kg, the efficiency of 33.75% would therefore have a space to move over
49,066 kg / ha to reach the genetic potential of a technology point of
time already allowed.
Analyzing punctually productivity, the conclusion that was reached on
the need:
Improving the quality of seed;
Improved correction chemistry, physics, water, oxygen, and organic
matter edafon free (MOL) in the soil;
Improvement of soil suppressiveness to pathogens;
Improved coverage of pesticides;
Improved operational management.
At that point, these items allowed to produce 2 kg and less in others,
the technology being developed was not miraculous, is how efficiently
with the aid of capital, labor, technology and creativity if they could
reproduce the 74,066 kg / ha.
We came to the efficiency increase productivity 15-30%, but only highly
insightful people can run them, because we have to devote far more
attention to various details in order to have the final soils under
similar conditions for each leg of potato. Farmers in extensive areas
and have difficulties in managing these details the system is not
advised.
Midsize farmers, careful implementation are the ideal clients. After
mastering the technology will realize how easy it is to apply it to
scale while maintaining uniformity of quality that the system proposes.
Every time he encountered an obstacle with the client, and I strive to
understand the failures of sale thought that walking away would not be
able to complete the machine properly plant the potatoes, then thought
and still think, even if only for me, I will not stop, let fate in God's
hands and I will complete the projects, after all, have no money, I can
endure with minimal, if not aware I can get it if you have ideas I can
not expect them, and so Mafes advocated for the 25 years time.
. Definitely this is not the way to conduct business in a capitalist
system, but I do not see how to convince someone to invest in a project
as complex and market so small, I have always believed that this would
be a government work, but in Brazil Today it is impossible to be valued
as our work, so whoever believes should invest. I believe in the
possibility of increasing by more than 50% efficiency in potato, the
amount that means in terms of revenue to the producer, the country's
foreign currency savings, cheaper supply of the Brazilian people and the
restoration of the environment is huge. If this is not worth a life as a
Brazilian I would not know what to do with my life in this country.
The secret of this resistance is conditioned on having my fight in the
presence of the tropical sun, when absent, the moonlight, and when not,
the light of a star, when the cloud cover, light from a firefly and when
was total darkness, lead me by the light of my dreams.
So, thanks to the darkness, I could see a small spot, less dark, that as
I was wiping off looming and discovered that this was my very soul, for
negligence or intentional was leaving the dust cover over time and it is
an inexhaustible source of light and its intensity does not distinguish
between race, creed, culture or fisotipo, and every human being
possesses. Mafes born there to believe that spent on the people and the
challenge became how to bring forth this light in people that relate to
the company starting from the family of employees, suppliers and
customers.
It is undeniable that all plants and living beings are struggling with
all his strength to be born, grow, reproduce and die.
The human being is the only one who can hinder the manifestation of this
force through the ego, thinking and character, preventing it flourish,
this force is light, the soul to which I refer.
So if we, like plants, guided by the nature of our soul, we feel the
soul of the plant and know how to plant it and treat it. From this
sprang living my passion for agriculture.
Mr. Kazuo Inamori says with other words: "I sincerely believe that a
person can find the truth in life and to understand the universe by
concentrating on one thing and becoming expert in it.
A monk who was disciplined and raised her character can often teach
great truths even in fields quite different from his personal experience.
People who work hard to master some skill such as painting, literary
criticism, or anything else may share similar insights. "
These words remind me that not to feel or understand anything of
potatoes, one day I knelt in front of one leg and holding a potato leaf,
I muttered to myself in the midst of plantations, "How are you? How can
I feel and understand how are you? "From that day forward I feel that
something changed in me in relation to the plant, I started to realize
their most subtle and most love the earth and everything that relates to
it.
Roberto
Shiniti Sako
To learn more about the history and philosophy of Mafes, Download the
full report on the link below.
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PHILOSOPHY MAFES
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